The issue of helping our enemies through publicity. Also, the importance of giving credit where credit is due

The JIDF has a lot on its mind which we cannot freely express at this point as we are working it out. First of all, a certain company (who will remain nameless at this point) is actively promoting terrorism by selling pro-terrorist t-shirts. Tragically, this company is run by a Jewish person. Other sites have spoken out about it and exposed it, but when we learned about it (on May 20th,) we wanted to try to attack the issue in a very clever way, since it appeared obvious that the owners of the company were going after shock value, hype, and free publicity.


Well, due to all of the blogging about it, that idea has been shot.

We recently learned about a group which has created a rally to protest the company, and we instinctively jumped to offer support for the rally and they have agreed to make us a co-sponsor of the event.

However, we are now concerned as we temporarily forgot about our original concern regarding publicity for the company. We are in the process of working our thoughts out on this and determining how involved we want to be with this rally.

Another concern is "giving credit where credit is due." The JIDF is all about this. Who is The JIDF? --A group who celebrates individual effort of young activists and we are not quick to take credit for much of the work we do. It's not about the ego of The JIDF. Although we are happy to accept donations for the hours of hard work and time we put into fighting the good fight, we are not really some official organization. Our name was created so that people could have a name to remember and a place to go. Our main agenda is to fight for truth and justice and to promote the glorification of Hashem. We try to be as selfless as possible in this pursuit. Although we don't love the word "grassroots" --we certainly love what it is all about and we feel the need to celebrate it in its essence.

How did all this stuff about the t-shirt come about? --From what we have learned, one teenager who created a Facebook group about it and a few of his friends joining the group and within days the issue grew and became massive.

Very soon after the JIDF heard about it, we were on the radio mostly discussing the issues of cyber jihad and antisemitism on Facebook, when the issue of the t-shirt came up. We were very clear that we were not the first to expose the issue.

In fact, we feel it is very important to credit Facebook and the internet in general for the power to spread messages. In this case, it was for good since the collective of good people managed to have the shirt pulled from Urban Outfitters' shelves in less than 24 hours and pull from Amazon.com rather quickly too. Most of that happened without much publicity or fanfare for the company seeking it.

By the same token, the internet and Facebook is being used (to a MUCH greater degree) to spread hatred, antisemitism, and pro-jihadist propaganda.

The internet is a very powerful tool.

The JIDF feel that the credit for the exposure of this latest issue with the T-Shirt should go to the medium of the internet as well as to the rather anonymous kids who saw something wrong and created a Facebook group about it in order to spread the word. In other words, it should go to nameless individuals (some organized, some not) who helped get the message out there.

While The JIDF and others could claim to be "the first" to expose the issue, it wouldn't be right nor true on many levels, as we believe the more we encourage and celebrate the good leadership among the young people today, the better hands we all will be in tomorrow.

And finally, we are wondering which is more important---having a rally against a rather small company making pro-terrorist t-shirts? Or rather, going after the problem of cyber jihad and antisemitism on the web. Facebook and others are clearly allowing for the same thing in a much more powerful and effective way than the t-shirt maker.

The JIDF might have to pullout from being an official sponsor of this rally against the t-shirt company for this reason. It's a question of priorities and effectiveness. Always. Thanks for reading.




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