NY Times States the Obvious: Privacy on Web a Big Issue

Excerpts from the NYTimes:

As arguments swirl over online privacy, a new survey indicates the issue is a dominant concern for Americans.

More than 90 percent of respondents called online privacy a “really” or “somewhat” important issue, according to the survey of more than 1,000 Americans conducted by TRUSTe, an organization that monitors the privacy practices of Web sites of companies like I.B.M., Yahoo and WebMD for a fee.

When asked if they were comfortable with behavioral targeting — when advertisers use a person’s browsing history or search history to decide which ad to show them — only 28 percent said they were. More than half said they were not. And more than 75 percent of respondents agreed with the statement, “The Internet is not well regulated, and naïve users can easily be taken advantage of.”

The survey arrives at a fractious time. Debate over behavioral advertising has intensified, with industry groups trying to avoid government intervention by creating their own regulatory standards. Still, some Congressional representatives and the Federal Trade Commission are questioning whether there are enough safeguards around the practice.

Last month, the F.T.C. revised its suggestions for behavioral advertising rules for the industry, proposing, among other measures, that sites disclose when they are participating in behavioral advertising and obtain consumers’ permission to do so.

One F.T.C. commissioner, Jon Leibowitz, warned that if the industry did not respond, intervention would be next.

Respondents used various tactics to be more anonymous online. Forty-one percent used a Web browser that deleted cookies and the history of the sites they had visited. About the same number used software to use the Internet anonymously.

Around one-third of respondents said they chose “do not track” options on Web sites that offered them. Eleven percent used a proxy server to mask the Internet address of the computer they were using, and 36 percent gave false information when registering for Web sites.

More than half of respondents said government should be “wholly” or “very” responsible for protecting an individual’s online privacy.

But there was a note of self-reliance, too: more than 75 percent of respondents said individuals themselves should also be wholly or very responsible for protecting their own privacy.

Copyright © Jewish Internet Defense Force
All Rights Reserved

The views expressed on this website do not necessarily reflect the views of the JIDF. The content is not intended to malign any religion, ethnic group, club, organization, company or individual. This site's intention is to do no harm, to not injure others, defame, or libel. All data and information provided on this site is for informational, educational, and/or entertainment purposes only. The Jewish Internet Defense Force (JIDF) makes no representations as to accuracy, currentness, correctness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use, or access to this site. We are not responsible for translation or interpretation of content. We are not responsible for defamatory statements bound to government, religious or other laws from the reader’s country of origin. All information is provided on an as-is basis with no warranties, and confers no rights. We are not responsible for the actions, content, accuracy, opinions expressed, privacy policies, products or services or for any damages or losses, directly or indirectly, caused or alleged to have been caused as a result of your use or reliance on such information on the Jewish Internet Defense Force site. This site includes links to other sites and blogs operated by third parties. These links are provided as a convenience to you and as an additional avenue of access to the information contained therein. We have not reviewed all of the information on other sites and are not responsible for the content of any other sites or any products or services that may be offered through other sites. The inclusion of these links in no way indicates their endorsement, support or approval of the contents of this site or the policies or positions of the JIDF. We have the right to edit, remove or deny access to content that is determined to be, in our sole discretion, unacceptable. These Terms and Conditions of Use apply to you when you view, access or otherwise use this blog and the Website. The JIDF is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
Related Posts with Thumbnails