We would like to make our position 100% clear. Our campaign to alert 50 companies that they are or were advertising beside hateful Holocaust denial content on Facebook was not, in any way, claiming the listed companies or the individuals supported, condoned, or enabled such content. Some people mischaracterized our intent, which again, was to inform companies of problems in which they were most likely unaware, not to make it appear that they supported hateful content!
We will document positive responses to our campaign as we receive more. We have heard back directly from the following individuals and companies. We sincerely appreciate their response and their action to do the right thing:
LifeLock:
Thank you very much for your e-mail.Dominos:
We appreciate you helping draw our attention to the fact that a hate group is using Facebook for their purposes.
While LifeLock does not buy advertising directly from Facebook, many of our ads do appear there indirectly through national advertising networks.
We will work with the advertising networks to ensure our ads do not appear with or help support hate groups.
Again, thank you for bringing this to our attention and we wish you success in your mission. Hopefully we can all put a stop to those people.
Best regards,
Andrew Wyant
VP Marketing
Once we saw this was happening we began working with Facebook to ensure our ads would never appear next to those groups anymore. As of Monday and again on Friday of this week, we have been assured by Facebook directly that this will not happen again. We’re going to be watching this very closely and are prepared to pull our ads from Facebook should those assurances not ring true.Another Dominos response:
Please let me know if there’s anything else you need from me. We are taking this very seriously here at Domino’s.
Phil Lozen
Social Media Specialist
http://twitter.com/dpzinfo
http://bit.ly/facebook_dominos
phil.lozen@dominos.com
(734) 930-3475
To Whom it May Concern:We will continue to post responses as we receive them.
Domino’s takes this very seriously.
As a Jew, I take it very personally.
As of Monday, all our ads on Facebook were pulled from any groups, searches, pages, events, etc. with anti-Semitic content.
We don’t buy our ads directly from Facebook.
Domino’s Pizza buys it’s interactive media through ad networks – not directly with specific sites.
Ad networks maintain relationships with hundreds of thousands of websites.
They purchase advertising inventory from those sites and then re-sell that inventory to advertisers like Domino’s. The benefit to advertisers like Domino’s is that we obtain reduced rates and can buy from a significantly reduced number of sources.
The ad networks are under strict instructions – and have written agreements with Domino’s – that they will avoid placing our advertising on hateful, pornographic or otherwise objectionable sites.
This Holocaust denial group on Facebook slipped through the cracks of the ad networks tools because Facebook itself is not flagged as a “hate” site.
The moment we were notified of this issue, we began working with the ad networks and with Facebook to ensure that our ads do not appear alongside any hateful content.
As a Jew, I am personally offended by the Holocaust denial group on Facebook. They are clearly a hate group that should not be given a forum to promote their hateful message is social media sites. We have requested that Facebook remove this group from their site and are strongly encouraging them to do so.
Domino’s Pizza employs 120,000 good people who, like me, would consider this Facebook group a bunch of hateful quacks – and would have immediately taken action to have our ads removed from their Facebook page.
If you would like to discuss this, please feel free to call me at any time.
Sincerely,
Rob W.
VP, Multimedia Marketing
