Tweet #ShanaTova Twitter Campaign!

Rosh Hashanah is a time for wishing friends and family a sweet and happy New Year. This year, thousands of people will Tweet sweet greetings to one another on the social networking site Twitter, and every time they “Tweet #ShanaTova” (Hebrew for “a good year”) they will help raise awareness for children in need.

‘Tweet #ShanaTova’ is a virtual grassroots movement designed to raise awareness of Rosh Hashanah, draw attention to the plight of suffering children, and to help put smiles on their faces.

‘Tweet #ShanaTova’ is a 24-hour Twitter event where thousands will use the ‘#ShanaTova’ hashtag to accompany all their Tweets, with the goal of making it a top ten Twitter ‘Trending Topic’ two days before Rosh Hashanah.

‘Tweet #ShanaTova’ is a non-political, non-denominational campaign to remind people to think about those less fortunate than themselves, particularly children suffering from life-threatening diseases such as cancer and other debilitating chronic and genetic conditions.

Since 1987, Chai Lifeline has been bringing hope and joy to seriously ill children and their families around the world. They organize family-focused programs providing emotional, social, and financial support, and inspiring social and recreational programs, such as Camp Simcha summer camps.

As it is traditional for Jews to prepare for Rosh Hashanah by giving to charity, ‘Tweet #ShanaTova’ will bring attention to the work of Chai Lifeline and encourage people to support this worthy charity.

‘Tweet #ShanaTova’ is being led by the Jewish Internet Defense Force (JIDF), who was behind the successful ‘Tweet4Shalit’ campaign in August 2009. JIDF founder David Appletree explains:

"Since social media provides a great way to raise awareness and inspire change, encouraging people to ‘Tweet #ShanaTova’ and send New Year greetings is a great way to do just that. We invite everyone to spread the word about ‘Tweet #ShanaTova’ and to join us on Twitter, all day and all night on September 16th, 2009 (starting at midnight in every time zone), using the ‘#ShanaTova’ hashtag to help raise awareness of the Holiday and children in need.”

For more information please visit the Facebook group:

The following individuals and organization
are working in support of this project*:

Chai Lifeline

Jewish Internet Defense Force

Tikshoret Communications

The J Media Group

*For details on how to be added to the list of organizations
supporting this event, please write:

If you would like to participate in the campaign,
but are unsure of how to use Twitter, please watch this instructional video.

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