REPORT: Facebook is as Unpopular as Airlines, Cable Companies and the IRS

A report released this morning by the American Consumer Satisfaction Index and ForeSee Results states it as plainly as can be stated: "Despite being the most popular website in America, consumers don't like Facebook". The world's largest social networking site, which boasts more than 500 million users worldwide, now occupies the dismal depths where airlines, cable companies, IRS e-filers, pineapple on pizza and those who TYPE IN ALL CAPS reside.

According to the survey, Facebook landed "in the bottom 5% of all measured private sector companies", scoring a 64 on the ACSI's 100-point scale, leading the lowest entry in the social media category - MySpace - by just one point.

Larry Freed, CEO of ForeSee Results, says in the release that the reasons for users dissatisfaction with Facebook are varied, but lie along some expected lines of tension.
"Facebook is a phenomenal success, so we were not expecting to see it score so poorly with consumers," said Freed. "At the same time, our research shows that privacy concerns, frequent changes to the website, and commercialization and advertising adversely affect the consumer experience.....

...The site has run into continual trouble.... -Read Write Web

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